Schedule
A full day — jam-packed with insights across App Store Optimization, UA and Paid Marketing, and Customer Retention, Engagement, and Monetization.
BREAKFAST & ARRIVALS
09:00
Opening keynote
Andy Carvell
,
Phiture
10:00
The most untapped play in your ASO toolkit lives in your app
Frankie Ikwuazom
,
Tinder
10:30
Panel: ops, I did it again
Matej Jurcak
,
Pixel Federation
Laurens Elderman
,
Sparkling Society
Ivana Mickoska
,
Crazy Labs
Michał Mróz
,
Independent
11:05
Hopping through 15 years of mobile growth – Cubic Frog's journey from a $500 startup to an independent studio, adapting through 15 years of App Store change
Maryam Zahiri
,
Cubic Frog
12:00
Tested AI workflows for ASO
Taya Franchville
,
Phiture / Lowtide
12:35
And you thought GDPR was bad... What's next between EU legislation on growth marketing?
Claudia Trujillo
,
Phiture
14:05
Is GEO the new ASO?
Simon Thillay
,
AppTweak
14:40
Mobile UA - helps or ruins your organic?
Dzianis Narkevich
,
Capital.com
15:15
Panel: creative ASO - what's working, what's next?
Matthew Balch
,
Sound Bet Limited
Ramazan Tugay Kahraman
,
Linearity
Anton Tatarynovich
,
41
Natalia Ivanova
,
Kolibri Games
Sorene Lapeyre
,
PayPal
15:55
From 4 weeks to 1.5 hours to kick-start an experimentation program
Ioana Iordache
,
Io Growth Lab
16:45
ASO x IP campaigns: lessons learned
Zhenya Karabeinikau
,
Wooga
17:25
Don't trust the green - a testing playbook for ASO
Yevhen Tarasenko
,
Apptonomy
Arturo Méndez
,
Lgo
18:00
BREAKFAST & ARRIVALS
09:00
Opening keynote
Andy Carvell
,
Phiture
10:00
ChatGPT ads for apps: is it time to dive in?
Gabe Kwakyi
,
Rhythmic Apps Studio
10:30
Panel: niche vs reach. Why working with micro creators is the way.
Aleksandra Janowska
,
Independent
Nataliya Khodan
,
Independent
Salome Mtchedlidze
,
every
Margot Watine
,
idealo
11:05
The power of localisation: how market adaptation can unlock growth
Pia Jacobson
,
Precis
12:00
Apple Ads, advanced mode: more placements, more metrics, more ways to waste money
Thomas Petit
,
Independent
12:35
Your best ads aren't ads: the missing link between organic content and paid UA
Elise Zareie
,
Lingokids
14:05
Beyond the App Store tax - the 30% margin tax dodge!
Alice Chan
,
Independent
14:40
Panel: why don't we ask AI?
Diogo Castro
,
Independent
Anastasiia Ivanova
,
Omio
Matteo Posanzini
,
Stillfront
Anika Maini
,
Taxfix
Ferdinand Noordermeer
,
Phiture
15:15
Integrated growth framework: from siloed teams to one growth system
Mykhailo Bochkarov
,
Phiture
16:10
Signal Engineering, Predictive LTV & Segmentation in Practice
Roi Nam
,
Airbridge
16:45
A win in Ramadan: how ShareTheMeal turned a seasonal moment into growth
Matthias Hellmund
,
ShareTheMeal
Hicham Massamba Wa
,
Phiture
17:25
Ask me anything: Meta Ads, creative & social funnels
Marcus Burke
,
Independent
18:00
Customer Retention, Engagement and
Monetization
BREAKFAST & ARRIVALS
09:00
Opening keynote
Andy Carvell
,
Phiture
10:00
The NBA's fan growth engine: evolving engagement and monetization across every journey
Satwant Singh
,
NBA
Andy Carvell
,
Phiture
10:30
The art of sending fewer, better WhatsApp notifications
Jana Schilling
,
PowerUs
11:05
CRM that converts: driving LTV through web monetization
Jens-Fabian Goetzmann
,
RevenueCat
11:45
Community as a growth channel: Clue's case for building belonging
Greg Ryzhov
,
Clue
Katja Meyer
,
Octopus Community
12:20
Panel: one customer, three playbooks
Joe Afif
,
BBC
Behrooz Imeni
,
Scout24
Ezgi Dogan
,
Mode Mobile
Rik Haandrikman
,
RevenueCat
13:50
The personalization trap: why adding a first name isn’t enough
Adèle Marevery
,
Sweatcoin
14:40
Personalization without the creep factor
Vedran Pezer
,
GoStudent
Rita Caetano
,
Customer.io
15:15
The elephant in the inbox – are we still measuring the right things in CRM?
Robert Vaternam
,
Zasta
15:55
The power of the session: how AI reads the room at Kleinanzeigen
Francisco Melo Piñeros
,
Kleinanzeigen
16:30
Beyond the backlog: turning experimentation into a self-sustaining system
Ekaterina Gamsriegler
,
Independent
17:10
From brief to inbox: automating dynamic email banners with Braze and Cloudinary
Gaiar Baimuratov
,
Lounge by Zalando
17:45