Schedule
A full day — jam-packed with insights across App Store Optimization, UA and Paid Marketing, and Customer Retention, Engagement, and Monetization.
BREAKFAST & ARRIVALS
09:00
How to max out your GAC and Apple Ads campaigns.
Claudia Trujillo
,
Phiture
10:00
Lessons from building AI to take my job.
Anton Tatarynovich
,
Freeletics & Freelance Consultant
10:35
The 2025 custom product page framework.
Simon Thillay
,
AppTweak
11:10
Shaking up mobile growth: how Firefox builds AI features to drive growth and solve user needs.
Anthony Keane
,
Firefox (Mozilla)
11:45
LUNCH BREAK
12:20
Data literacy for creative teams: who's stupid now?
Cole Dennis
,
Phiture
13:30
Aligning ASO and UA for full-funnel growth.
Taya Franchville
,
Jam City
14:05
From zero to hero: ASO transformation in RBI's multi-app ecosystem.
Christopher Neiber
,
Raiffeisen Bank International
14:40
Beyond the algorithm: the creative side of organic ASO.
Klemen Pivk
,
Outfit7
15:15
COFFEE BREAK
15:45
You ^ AI: bringing your ideas to life as an engineer-led marketer.
Wolfgang Peters
,
Phiture
16:30
How top studios are tackling ASO in 2025.
Zhenya Karabeinikau
,
Wooga
Matej Jurcak
,
Pixel Federation
Matheus Magalhaes
,
Phiture
17:05
Panel: shall we agree to disagree?
Anton Tatarynovich
,
Freeletics & Freelance Consultant
Claudia Trujillo
,
Phiture
Klemen Pivk
,
Outfit7
Ece Bahtiyar
,
appleads
Irene Perez
,
Phiture
17:40
AFTERPARTY
18:15
BREAKFAST & ARRIVALS
09:00
Designing for impact: how FREENOW optimizes creatives across channels & audiences.
Ara Salbashian
,
FREENOW
10:00
Post-media buying strategies: scaling Meta when AI runs your ads.
Marcus Burke
,
Independent
10:35
Are you running your paid media campaigns like it’s 2015?
Barbara Galiza
,
FixMyTracking
11:10
Your new growth stack: scaling when the rules have changed.
Rodolphe Helderwerdt
,
Tandem
Bruno Romão
,
FREENOW
Hannah Parvaz
,
Aperture
Hamza Alsamraee
,
NewForm
Alexander Beresford
,
Taxfix
Nadia Khafaja
,
TikTok
11:45
LUNCH BREAK
12:20
Strategies bigger teams are stealing from new consumer apps.
Evelin Herrera
,
EHVM Capital
13:30
Multi-agent marketing: building your AI dream team for hypergrowth.
Luke Costley-White
,
DOJO AI
14:05
Partnerships: the UA channel that's often overlooked.
Matthias Hellmund
,
ShareTheMeal
14:40
How apps build their marketing analytics dashboards in 2025.
Lucas Moscon
,
Appstack
15:15
COFFEE BREAK
15:45
Diversify or die.
Anastasiia Ivanova
,
Omio
15:50
Ask him absolutely anything: spicy takes from @thomasbcn.
Thomas Petit
,
Independent
Andy Carvell
,
Phiture
16:30
Reinforcement learning: a new wave in automated A/B testing and optimization.
Roi Nam
,
Airbridge & Airflux
17:05
5 overlooked Web2App growth hacks.
Andrey Shakhtin
,
FunnelFox
17:40
AFTERPARTY
18:15
Customer Retention, Engagement and
Monetization
BREAKFAST & ARRIVALS
09:00
Fireside chat: Satwant Singh (NBA) & Andy Carvell (Phiture)
Andy Carvell
,
Phiture
Satwant Singh
,
NBA
10:00
What’s actually working in marketing today: retention, growth & the new playbook.
Dmytro Gavrylenko
,
Bling
Jason Lyman
,
Customer.io
10:35
Do less, grow more: what I learned from hundreds of wins and fails.
Ekaterina Gamsriegler
,
MyGroove (RedBull)
11:10
10 ideas to grow your revenue in 2025.
Jens-Fabian Goetzmann
,
RevenueCat
11:45
LUNCH BREAK
12:20
Scaling growth in a mature productivity app: lessons from Adobe Reader Mobile.
Julien Friedland
,
Adobe
13:30
CRM that converts: the 5-level framework for predictable growth.
Jessica Jantzen
,
Maniko Nails
14:05
The week 0 opportunity: why CRM is your secret weapon to growth.
Karan Tibdewal
,
LTV Labs
14:40
The Paywall Playbook: how we scaled monetization at Mojo.
Michal Parizek
,
Mojo
15:15
COFFEE BREAK
15:45
Beyond the first play: building fans, not just users.
Alex Bousquet
,
Spotify
15:50
The new operating system for subscription growth.
Vahe Baghdasaryan
,
Paywalls Design
16:30
The ultimate loyalty program: your app's UX.
Lena Kleinwechter
,
Talon.One
17:05
Subscribed, connected, engaged: rethinking value in a physical-digital world.
Bo Abrahamsen
,
Frameo
Jason Lyman
,
Customer.io
17:40
AFTERPARTY
18:15